Post by account_disabled on Jan 6, 2024 0:33:49 GMT -5
on safety issues and shame on you, Toyota. The Toyota brand's reputation is closely tied to safety and quality, which are key factors in the company's success suffered a severe blow. Toyota management faced a choice: either accept this fate or recover from the crisis with an effective communication strategy. is a business disruption that could have negative consequences, triggering widespread media coverage and market scrutiny.
The goal of a communications strategy in the face of a crisis should be to prevent serious damage to a brand’s reputation and ultimately restore consumer trust. Drawing from persuasion science, we built a comprehensive crisis communications framework that highlights when specific communication strategies should be used to help brands recover from a crisis and restore customer trust and brand image. While there Job Function Email List are other stakeholders to consider, such as investors, we focus here on practices that are responsive to customers and consumers in general. About the author is a professor of business at Columbia University Business School. is a consultant at a leading strategy consulting firm. is Professor of Corporate Communication at Johannes Gutenberg University Mainz, Germany. References.
House panel says Toyota misled public on safety issues, New York Times, Monday, 2018, sect. Toyota victim recounts near-death journey, year, month, day, . Show all references Tags: Branding Crisis Management Reputation Toyota Reposted from: More like this MIT Strategy Forum Do short-term financial pressures complicate the transition to a sustainable business model? How to have better strategic conversations about data monetization Unilever’s AI ethics: From policy to process Thomas Davenport and Randy Bean’s case against limiting stock buybacks You must be logged in to post a comment.
The goal of a communications strategy in the face of a crisis should be to prevent serious damage to a brand’s reputation and ultimately restore consumer trust. Drawing from persuasion science, we built a comprehensive crisis communications framework that highlights when specific communication strategies should be used to help brands recover from a crisis and restore customer trust and brand image. While there Job Function Email List are other stakeholders to consider, such as investors, we focus here on practices that are responsive to customers and consumers in general. About the author is a professor of business at Columbia University Business School. is a consultant at a leading strategy consulting firm. is Professor of Corporate Communication at Johannes Gutenberg University Mainz, Germany. References.
House panel says Toyota misled public on safety issues, New York Times, Monday, 2018, sect. Toyota victim recounts near-death journey, year, month, day, . Show all references Tags: Branding Crisis Management Reputation Toyota Reposted from: More like this MIT Strategy Forum Do short-term financial pressures complicate the transition to a sustainable business model? How to have better strategic conversations about data monetization Unilever’s AI ethics: From policy to process Thomas Davenport and Randy Bean’s case against limiting stock buybacks You must be logged in to post a comment.